Tianyuan Pet makes its debut at the CIIE, letting the "it economy" continue to be better seen!
November 5th-10th, the 8th China International Import Expo was successfully concluded at the National Exhibition and Convention Center in Shanghai.
Petstar, a brand under Tianyuan Pet, made a historic appearance at the CIIE, joining the "Cute Paw Terminal" pet theme exhibition area, and presenting a diverse picture of a quality lifestyle along with other top brands in home decor, luxury, beauty and skincare, fashion trends, and outdoor sports.
They come in groups.
Unlocking New Scenarios for the Pet Economy at the China International Import Expo
After the industries of mother and baby, beauty and makeup, pets are rising as a new growth pole of consumption. According to the "2025 China Pet Industry Market Report" released by KPMG, the market size of dogs and cats in China's urban areas has exceeded 300 billion yuan in 2024, and it is expected to exceed 400 billion yuan in 2027. Pets are transforming from "functional companions" to "family members", and have become the emotional support of more and more people.
This year's CIIE, the pet exhibition group ***is assembled in the Consumer Products 5.1 exhibition area, bringing together a strong lineup of 16 companies and 25 brands. The group covers cutting-edge products in pet food, health care products, smart devices, apparel and travel, eco-friendly cat litter, health care, and products shared by humans and pets. It not only conveys the modern concept that "pets are important members of the family" but also vividly interprets the vision of harmonious coexistence between humans and pets, and builds a new platform for open communication of the global "it economy".
Taking Petstar as an example, as a full-category pet supplies brand under Tianyuan Pet, Petstar's booth design at the CIIE is particularly in line with the theme of "Cute Paw Terminal", focusing on the centralized presentation of the brand's "outdoor line" products, and systematically arranging around the three stages of "before travel - during travel - arrival at the destination". From the lightweight carrying design before travel, to the drinking and replenishment scheme during the journey, to the pet-friendly products in the destination such as service areas and hotels, Petstar is committed to creating a seamless pet-carrying travel experience, truly realizing a better life for humans and pets.
On the spot, Petstar's eye-catching booth design attracted many government representatives, media journalists, and industry partners to communicate and negotiate, and also attracted many spectators to stop, check in, take photos and share, becoming a beautiful scenery in the exhibition area.
Mainstream media high frequency exposure
Let the pet industry continue to be better seen.
Since its first edition in 2018, the CIIE has continuously enhanced the functions of the "four major platforms" of international procurement, investment promotion, people-to-people exchanges, and open cooperation, and has become a global economic and trade event of great attention. Its strict selection criteria also represent the future consumer trends and lifestyle orientation.
This time, the pet industry, as a new consumption hotspot, *** gathered to participate in the CIIE, a *** exhibition, and presented a harmonious life between humans and pets. This not only significantly enhanced the public influence and recognition of the pet economy in mainstream media and *** platforms, but also marked that the pet economy, once considered a "niche track", has officially entered the mainstream consumer field of vision, and the broad prospects of the "it economy" are continuing to release with unprecedented visibility!
During the exhibition, mainstream media represented by CCTV have all praised the pet industry. Petstar, a brand under Tianyuan Pet, was invited to be interviewed by teacher Bai Yansong, and the relevant content was broadcast in CCTV's "News 1+1" column, causing widespread resonance.
| News 1+1 |
Such large-scale global dissemination not only brings unprecedented mainstream exposure to the pet economy, but also quietly reshapes the public's consumption cognition: keeping pets is no longer simply "about feeding them", but is beginning to shift towards a high-quality pursuit of nutrition, health, intelligence, convenience, and emotional companionship. Pet consumption is becoming an important way for "pet parents" to express love and responsibility.
| Petstar accepts interviews from major media outlets including CCTV, Xinhua News Agency, Shanghai Daily, and Consumer Daily.
With its debut at the upcoming Expo, Tianyuan Pet not only showcases its hard power in product innovation and scenario construction, but also conveys the concept of "Let love be healthier" on the *** stage. As an important driving force of the "it economy", Tianyuan is driving the industry from "product thinking" to "co-creation of lifestyle" with practical actions.
With more and more international quality products entering China and local brands going global, this "Paw Print Agreement" on the national open platform will surely promote the pet economy to become a new engine of global consumption growth. And Tianyuan Pet, will continue to adhere to the original intention, deepen products and services, and let the wonderful human-pet lifestyle into thousands of households.